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THE JETQUAY EXPERIENCE

19 September 2007 (JetQuay) – SINGAPORE – One hundred and four years after the Wright Brothers successfully lifted off to make the first flight; massive industries of travel and hospitality have evolved. Last year, in 2006, the lines between hospitality and flight started to blur and converge. This year, that quirk has become apparent in a consumer sense. In the air, airlines are creating 'suites' in flight such as those in Singapore Airlines' first class on the A380. On the ground, airport terminals are looking a lot more like five star hotels with similar services.

These days, driving up to the airport terminal, passing your keys over to the concierge, while a guest relations officer removes your baggage and then parks your car is not a dream, it is in fact possible.

When you disembark from the car at JetQuay's CIP Terminal in Singapore, a standalone airport terminal at Changi, another staff member escorts you into a state of the art, luxurious lounge, offering you a beverage and something to eat. On the way in, you hand the friendly, smiling attendant your tickets and passport . She'll complete the check-in process for you, looking after your baggage and boarding pass. Nothing more for you to do, other than relax with the realization that at JetQuay your car can remain parked at the terminal for the unlimited duration of your stay and return to find it cleaned and polished, ready at the CIP Terminal lobby.

As you sip your drink, you check your email on a computer monitor built into your lounge table. Later, after inspecting the limited edition Samsonite Black range of Alexander McQueen designed luggage, you choose a piece from the Tiffany's display and then move on to browse the art gallery filled with the work from some of the finest contemporary Chinese artists. While you contemplate that you really "should" work out at the gym, a personal shopper goes to the duty free to collect your preferred items on your behalf.

Returning with the items, your attendant announces that it is time to board your flight. As you pass by the private, in-house immigration desk in seconds, an electric buggy is positioned to whisk you to the air-bridge, your hand luggage and duty free items loaded on to the back. Unperturbed, you take a quick journey to the plane, board ahead of anyone else, and settle back unhurried to enjoy the rest of your trip.

For arriving passengers, one of the most annoying things that can happen when you check in at your hotel is to see, in Tyler Brûlé's words, "a forced smile, a slight nod of the head to the right and the words: "Your room's not quite ready yet but we'll look after your things and you can come back in about an hour or two."" 1 Instead, forward thinking hotels, such as the Four Seasons Hotel Singapore are engaging JetQuay to meet and greet their preferred guests.

Passengers who arrive early in the morning or late at night can enjoy the free use of the terminal, including a nap room, showers, private meeting rooms and a fully functional boardroom. When refreshed and ready to leave for the city, baggage is sent off directly to the hotel, while JetQuay's limousine takes you on to your first meeting of the day.

The same services are available to passengers in transit. The terminal is unique as local guests can meet travelling passengers without the need to clear immigration. There is no other such facility at Changi airport, which makes for a highly productive trip for a time pressed executive.

Well heeled passengers have found an oasis of calm at JetQuay, at an airport famed for its efficiency and entertainment. No queues, no hassle, no hordes. Designed to service no more than nineteen passengers at a time, those who've experienced JetQuay, object to pass through the main terminal thereafter.

Passage through the terminal is surprisingly affordable and your travel agent can book it into your itinerary. For those who are curious, staff at the terminal are accommodating and will give you a tour of the facility if you book ahead. Call 6513 1031.

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